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Search results for “programmatic advertising”
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016
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6:25:45 PM
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Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
Expedia programmes marketing campaigns from TV to Facebook and Instagram
04/01/2016
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3:12:31 PM
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Expedia has worked with programmatic advertising agency TubeMogul as part of a pilot scheme to ensure that ad campaigns that appear on TV and then only shown on the news feeds of Facebook users with the same demographic.
RTB can deliver provided it is backed by astute planning
09/30/2015
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11:24:50 AM
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A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015
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7:24:39 AM
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Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
How Travel Brands Can Measure Success on Instagram
10/27/2014
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6:51:38 PM
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In August 2014, Instagram released a snapshot of the analytics dashboard that is available to paid advertisers.
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